You have to get your message across one way or another. Why not make sure that it is going to be interpreted in the right way? That is the interesting thing about type! One has to think outside the box but also be able to connect with their specific target audience. Mastering this simple thing known as type could be extremely beneficial in helping brand your product, so lets take a look at a few examples.
CREATIVE RECREATION
Creative Recreation is one of my favorite clothing companies. From the research that I've done, it's target audience is directed at ages 18-28. The brand does an excellent job in my opinion in the type they use on their clothes and shoes because it comes off as serious, but not too serious. The Arial type combined with the letter R being flipped around makes the type stand out from other brands.
Polo By Ralph Lauren
Polo is targeted as an upscale brand and the regular Arial is a safe bet because it can be interpreted in one of two ways, as either basic or sophisticated. Of course, Polo has the look of the sophisticated type because of logo that is connected with the Brand. I've realized that Arial and Times New Roman are safe fonts because even in school these two are used when turning in papers and assignments..... Interesting
What about the kids? Where's Your Type?
POKEMON!!!! Gotta Catch Em All!?!?!?Gotta Love this classic logo for me. I remember when I collected these once popular trading card in elementary and middle school. This Japanese created font that uses bold and multiple colors oozes out fun and screams for children to run to mom and dad begging for cards. The bright colors combined with the exciting font makes this an easy winner with children all over the world.
Don't you just love what type can do to your image and brand?
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