Can't Shoot Me Down

I love the cover for the design. It is simple but extremely deep in content.... This is a cover on Esquire from 1968, when Muhammad Ali was under a lot of heat. He protested going to Vietnam because his religion doesn’t believe in violence and he didn’t feel as if he needed to go either (Ironically he was a boxer, which is one of the most violent sports to date, but back to the main story). The picture is that much more epic when you know that he is posing as St Sebastian. Saint Sebastian was a Christian and a Martyr that was perceived to have been killed by the arrows.

The similarity is with Ali because he was stripped of his title in boxing and was persecuted by Americans because he was not being patriotic and not going to Vietnam. He was scolded and looked upon as if he really betrayed America.

Back in 1968, this was probably a controversial picture because of his decisions. The photo is a great way. The picture is visually striking and would catch the eyes of people who would be passing this. The artistic design and balance on the shot is perfectly centered on the cover.

Clash Between Fast Food Titans

Mmmmmmmmm, gotta love McDonalds. Loved it as a child and nothing has changed to this day other then not ordering Happy Meals. When it comes to having a logo that stands out, the red and yellow is unofficially symbolized with McDonalds. Even with a green background, the M stands along. But if I was to pick between McDonalds and Burger King when it comes to logo designs, hands down BK wins.

As we know from class earlier in the year, red and yellow are the best colors to use when aggressively going towards a target market geared towards food. What catches my attention about BK is the logo design.

The words Burger King are inside of two buns, which I find to not only be the most clever, but the most effective fast food ad. I interpret it as being smart and showing how a lot of the ingredients can be found inside of the buns. BK uses both red and yellow, ALONG with blue, which is another respected color in the psychological world. In business, blue is trusted, and sense BK is a business, it doesn't hurt for the logo to have not only attractive colors (Red and Yellow), but trustworthy colors as well.

I think I will forever love McDonalds, but when it comes to logo designs, Burger King wins every time with me.